Artiste – Shurwayne Winchester
Songs – We Control D Road / We Not Stopping
Directed by – Hans Romany
Camera – Gabriel TI Nagee
Editor – Mervyn John
SW Limited 2013 (C)
new heights indeed… its a press release…
DESTRA SOARING TO NEW HEIGHTS
PRESS RELEASE For Immediate Release
February 6, 2013.
After an exciting 2012 Team Destra is raising the bar again. In 2012, Destra took the time to make strides online building her global following by 40% through well planned online campaigns. Destra also took the time to give access and build with her fans through contests, and personal appearances. The pace will only get more intense in 2013 as the season jumps off. With fresh new tracks and videos Destra’s energized and focused.
Mobile App launch: The Destra app was launched January 2012, giving her fans a way to stay connected anywhere. Destra is very active in social media from Twitter to Facebook
bookand Instagram; Destra is one of the most active artist online. Destra will tell you, she loves to hear from her fans and makes a real effort to keep in touch. The Destra APP will make this even easier. You’ll find new music, new event listings, exclusive offers for app only users. With plans to evolve the App to offer more to fans, it’ll be something worth checking into this coming year. www.mydestra.com
New Music: Call my name, Carry on , Wassy , Rip D Runway…….. Destra has picked up the pace going harder and building her musical repertoire. Working with GBM, Precision Productions to name a few, many the prominent Soca hit makers have given Destra some certified hits for 2013 . With no plans of slowing down, Destra will be starting to record again come April 2013. She’s excited about being able to try something new as plans are being made to go in the studio with Grammy award winning producer Boi1da (Rick Ross, Eminem, Jay Z, Drake, Nicki Minaj) in the coming months. Not steering away from Soca but seeing whats possible by staying active and open minded.
Renewal of Digicel relationship: As a long standing sponsor Digicel renewed their contract with Destra for another year last summer. With new initiatives and global strategy Destra and her team are putting into play starting 2013, Destra is really looking forward to growing the relationships with her sponsors. Digicel being a long standing supporter of her brand Destra intends to carry them with her through out the world. She say’s “ No matter where we go in the world we have to come home, and building brand loyalty is borderless”. Her plans are to introduce new exciting initiatives and work with.
Destra can also be followed via the following links:
For more information, contact Chase Parsons at: firstname.lastname@example.org or Brian Morris at: Bambooentertainment@gmail.com
Blaxx – Leh Go
©SLAGIATT Productions|The JepNest
Machel Montano, Kerwin Du Bois ft. Ladysmith Black Mambazo
dir:Cowin ”Dori” Thorpe & Machel Montano
Pro:Kerwin Du Bois
Machel Montano, Kerwin Du Bois feat. Ladysmith Black Mambazo
the TrinBago leg of Precision Productions Full Throttle riddim is up for you listening pleasure. There is also the Project 5 that features Machel Montano, Benjai, Denise ‘Saucy’ Belfon, Patrice Roberts and Michelle X.
look out for my Wonda Woman riddiMIX from the studio of Sherriff Mumbles & J-Rod Records later this week.
There is this buzz around town that we don’t hear enough of ourselves on Local Radio and that there needs to be more AirPlay. Now I used to be quick to jump on that bandwagon and say yea but sad to say that this isn’t actually the case. Every year after carnival most of these radio personalities talk about how they wish soca could get more AirPlay.
That there is the problem. Urban Radio. Indian Culture has forged a space on the airwaves. Why not others? What’s really holding back other genres?
- The advertisers?
- The Programmers?
- Announcers and DJays?
- The Listener?!?
All of the above.
I’ll start from the bottom.
Listeners – if allyuh really wanted to support and hear Urban _ish all year through y’all would buy the music, that’s not readily available, and listen to it instead of the radio.
Announcers and DJays – A.T.N.A – All Talk No Action! If allyuh wanted the music to play allyuh would play it. The Programme Director cyar do yuh nuttin for playing a big choon. Especially after the phone lines light up for playing what John Public wanna hear. It’s in your hands. But you like to use the excuse that you can’t play it coz it not on the list. Are there lists in the CLUB? apart from entry! Can you not play your own. Or is it that you have so well programmed by the Director you not on your own?
Programme Directors – simply add the music in. If people don’t call/text/tweet a request then you take it off. Just because it big on Billboard/Jamaica doesn’t mean it is appreciated here. Does the advertiser tell y’all what to play all the time. I doubt it. All those homophobic choonz of yesteryear, and the few bigoted songs that slip thru nowadays would not meet the international branding of your major Advertisers. Then again they probably want to keep John Public ignorant.
Advertisers – please know that even though we are seemingly a docile bunch, Trinis have been know to RISE to the occasion. Every twenty years or so. Wait we just star another twenty. The last one doesn’t count. That was just politics. This one is cultural. Why not INVEST in Local Culture more? Some ah allyuh doing good already but can you imagine if you truly partner with locals? The kind of recognition that could bring.
I see it as a simple thing. If WE really want to hear OUR Local Sound we go where it is played. If your radio station ain’t playing it I’ll go to another. You’ll lose listenership. Adverts rates would have to be lowered. Advertisers might leave coz of decreased listenership. Blah blah blah. I know it doesn’t work quite like that coz it’s Trini after all. What MovieTowne boycott?
So the real problem is the Artistes themselves. Allyuh need fi buck up. If allyuh win a SOCA Monarch title DOH go on any stage and give FOREIGN thing bigger forward than ours. Yuh selling out and selling yuhself short. :/ palance
Please note that these totally rambled comments are directed to the misdirected URBAN radio market SOCA and DANCEHALL included. Dudes like Nebula868 have done great work in the Hip-Hop market and because I can purchase their music online they are not included in this rumbly rant.
ORANGE PEEL PRODUCTIONS, DIRECTED BY LEROY “GOTTI” THOMAS, MARC LOREGNARD, EDITED BY ELDON PERNEL
expected this to be in HD… oh well… SOCA always seems to deliver less than expected…
YAY somebody else has the HD version same vid… higher/better quality for those who like dloading them…