Ricardo Drue promises to make 2012 a memorable year for all his fans, and a stellar year in his career with his songs J.A.M (Jump and Mashup), Throw Me Out featuring Edwin Yearwood, and Shawty featuring Bunji Garlin.
For 2012 Ricardo is stepping out and strutting his talent by entering in this years Power Monarch with his song J.A.M and in the Groovy Monarch with his song Throw Me Out.
This sweet, dimpled, humble, 26-year-old son of the Caribbean has dabbled in music since a juvenile. His mission is to take Soca music to another level. Ricardo delivers his mission with fusing reggae, soca, hip-hop creating euphonic sounds and lyrics for all to relate and enjoy. Ricardo’s collections include Rub Up On It featuring Claudette Peters, Nah Leaving featuring Patrice Roberts, No Boring Gyal (Body Move Riddim), Addicting (Tin Pan Riddim), Like Glue (Panty Droppa Riddim) and many many more.
For 2012 Ricardo is stepping out and strutting his talent by entering in this years Power Monarch with his song J.A.M and in the Groovy Monarch with his song Throw Me Out.
J.A.M written by Kerwin Du Bois and produced by Shawn “Mr. Roots” Mitchell. J.A.M is the true essence of Carnival, J.A.M is a masqueraders anthem “I come out to jump and mash up…..he can’t stop me and she can’t stop me ah jaaaamiinnnnn”. If you ever played mas especially in Trinidad you know it’s a time to wine, jump up and carry on to show people you and your band is the baddest on the road. J.A.M promises to be your Duracell for carnival, it’s destined to mash up Soca Monarch and the road.
Think back to the last fete you went. Sweet music playing, yuh head nice, and yuh wining, the music so sweet yuh eyes close and yuh enjoying yourself. By the time, you open your eyes the lights are on, and the Dj’s asking everyone to leave the fete because the party is over, but you refuse to leave until you’re finally thrown out, if you ever experienced this then you can relate to Throw Me Out. Throw Me Out was written by Ricardo Drue and produced by Shawn “Mr. Roots” Mitchell. Ricardo shows us his versatility with his crafty lyrics. Oh, let’s not forget how sweet and heavenly he and Edwin Yearwood sound together. Everyone who’s ever been in a sweet fete, or experienced a sweet wine can relate to this song and enjoy it to the fullest. Throw me out is sure to make its mark in the Groovy Monarch Competition.
Shawdy featuring Bunji Garlin is a tune for the young at heart. This tune has a ragga soca vibe sweet enough to entice your waist and set the mood for after the club. Shawdy is a very tantalizing song, encompassing the essence of the Caribbean with chutney, reggae, and soca fused together. Lyricist Bunji Garlin gives this track the edge it deserves. The music video shot in Antigua and Trinidad gives a sweet island vibe to soothe your inner urge.
Hope you enjoyed our small tour. Remember for this carnival whether you’re on the road ready to J.A.M, or in a fete waiting for security to Throw you out, or if you’re out limin with your Shawdy remember to give thanks to Ricardo Drue. Ricardo Drue a true cynosure in the soca industry and making his stamp for 2012. Don’t forget to wish Drue luck in the Groovy Monarch and Power Monarch.
Written By Chandy
From fete to fete, artistes like Machel Montano, Iwer George, Bunji Garlin, Fay-Ann Lyons, Kees Dieffenthaller, Rodney “Benjai” Le Blanc, Destra Garcia and Dexter Stewart (Blaxx) pleased partygoers. For C2k12, they are set to ignite passions with the infectious music known as soca. As the countdown to Carnivalesque celebrations intensifies, other artistes have thrown their hats in the rings. They, too, can lay claim to producing sweet soca songs and thought-provoking calypsoes. However, there is a major setback—the lack of airplay. Wringing their hands in frustration, artistes have complained vehemently that they are not getting airplay. Even if they do, airplay is inadequate.
For C2K12, the situation is even more grave. Popular artistes like Denise Belfon have registered their angst at disc jockeys. In a Guardian interview (January 12) Belfon said: “What happen? Is only Machel Montano it has as an artiste in Trinidad? I am not taking anything away from him. He had done a whole heap of music for the season. But there are other artistes and the songs that can be played between his whole repertoire that they want to push.” While die-hard fans lament the lack of airplay for their beloved soca sons and daughters, artistes have to count their financial losses, too. They have to deal with the loss of dollars and cents on their soca product and battle the buffeting winds of a global economic downturn.
Among those who shed insight into the grave situation affecting artistes was ace arranger Leston Paul. He has been riding a crest of popularity based on “Archbishop of Pan.” It is a collaborative effort between pannist Len “Boogsie” Sharpe and composer Gregory Ballantyne. It has been vocalised by the Lydian Singers. Paul spoke with a great deal of authority since he is inside the core of the industry and has produced mega hits like the late Arrow’s Hot! Hot! Hot! Interviewed on Thursday, Paul said: “The lack of airplay had been a major problem for years.” He was impressed at the proliferation of artistes who had sought the nearest studio.
Paul added: “This year, more artistes recorded. A lot of them got inspiration from last year. The young fellas are recording helter skelter. They are hoping to bombard the airwaves with products just for Carnival.” Paul painted a sobering picture of the reality of demand and supply. He said: “Now the scenario is really and truly, T&T is too small to accommodate a barrage of artistes. There are too many artistes for disc jockeys to play for a two-month period. It is automatic good artistes will fall by the wayside and beautiful tunes will not be heard and enjoyed.”
He felt the problem could be addressed with proper planning and a prolonged playing time that precursed the Carnival season. Paul said: “You cannot expect to have all these CDs and artistes to be played in a two-month period unless they make it mandatory for it to be played.” At the same time, Paul said they are vying for top honours in the coveted competitions like the Soca Monarch, Dimanche Gras and Road March titles. He said: “While the focus is on these competitions, they are not looking at the holistic survival of the industry. They are using the music industry as a springboard to be heard and to promote and advertise themselves.”
$$ to record
Zeroing on the dollars and cents, Paul said: “A novice might spend about $5,000 to $6,000 to record a song. It depends upon who is producing it and what company they are going to. They might gravitate to a reputable producer: ie, one who has produced hits for the last five years or so. No matter if they are new or established, artistes still pay their monies for the works they are producing. Even if they are an established artiste and their career is at the lowest ebb they would still have to pay. “It does not matter if they are in the mix like Kees or Machel. They get a quotation, but it would be a lot more than $6,000.” Paul noted artistes were “taking a gamble” each time they recorded a song. He said: “It’s either you make something or do something and if nothing happens that is the reality for the season. It is back to the drawing board for another year.”
There is the need to create a year-long listening audience. Paul added: “If soca music was playing right through the year and people could make it more sustainable, it would benefit the artistes. The majority of people who are recording would not lose out. They might be assimilated in other ways like videos, jingles, lectures and fetes.” But the grim reality is only a few are getting airplay. “The rotation is airplay only for a few.”
He posed a burning question: “What about the ones who got played last year? What about those who will only get played this year? The lack of airplay only becomes news when a popular person’s career is at an ebb or an all time low. The problem of lack of adequate never exists even when they have a hit.” Paul said it was important for the relevant stakeholders to understand the entertainment industry was “bigger than the individual”. He said: “You have to look at in a holistic manner. If the industry was more unified everybody would gain from it. If you are looking at the business when Carnival time comes again, the majority of people would be crying. It’s only a few people that are benefiting.”
Paul appealed for solidarity and unity among artistes. He said: “Hundreds of CDs come out. A lot of people record stuff and the situation would get worse, if the artistes don’t get together as a unified body.” Comparing artistes to masmen and promoters, Paul said: “The average artiste just makes crumbs compared to other people in the industry. The guy who is singing in the tent just makes crumbs compared to the money other people make. That is the reality of the situation. It is left to the artistes to change it.”
Soca artform must be sustainable
Chairman of Caribbean Prestige Foundation (CPF) William Munro says he had approached radio manager Brian Haynes to ensure a couple of hours per day were allotted to playing the beautiful soca music. Munro said: “I feel the hurt for the young people. The office has pointed out to me the lovely tunes which are not getting airplay. Everybody wants a number one. They want all the hits but they are not giving the younger artistes a chance to be heard. It is easy to see why some of them get frustrated. You go into the studio and people are not hearing your work.” Munro spoke about a more sustainable intervention.
He said: “I am working on a document to make some recommendations in terms of agriculture, sports and entertainment.” Commenting on the judging structure of the Soca Monarch competition, Munro said: “You have to judge by the CDs. You can’t ask everybody to sing. Some of them are frustrated when they don’t make it to the semis.” Meanwhile, Munro vowed to do whatever was within his power to contribute to the development, maintenance and sustainability of the artform. Guardian Media Limited is the official media sponsor of the soca monarch competition.
Ajala hoping for airplay
Another artiste who chose to vent his frustration at not getting airplay for C2k12 was Keith Sutherland (Ajala). In his heyday, he ruled the roost with gems like Tidal Wave, Bring Down the Riddim, White Horse and Jump Up and Get On Bad. To date, he has recorded Hey Pray (a nation building song), Dutty Meh Up (J’Ouvert Jam), Horsey Remix and a pan song Return of the Marsicans (Tribute To the late Lord Kitchener). He said: “I feel the pain of people like Denise Belfon. So many good artistes are not hearing their work. What is happening? How long can it continue? Machel is saying he is going to release a song a week. I find the situation is ridiculous?”
Sutherland felt the authorities should get involved to prevent the situation from escalating into “something unpleasant” or heading for a downward spiral. He said: “Something has to be done. The stakeholders, the media all have to come on board. Why is it only the same artistes are on rotation?” Zeroing on the financial aspect, Sutherland said: “Recording costs have gone up from $9,000 to $12,000. You can’t be spending your hard-owned monies and not getting it back. “You can’t be dropping off your music to the radio stations and it is not being played.”
He felt T&T should take a page from the royal treatment meted out to Jamaican artistes. “T&T should do like Jamaica. It is 90 per cent reggae and ten per cent foreign. You hear a lot of dub. Soca/calypso needs help to grow internationally. The Latin markets are growing. But the soca music is just there. Even the Grenadians are supporting their artistes. You see posters. Other islands are booming it up. Just now the outside world would say T&T is killing the mecca.” Sutherland said: “T&T is the mecca. But it is ridiculous what they are doing to the industry. There are about 12 radio stations. So what is going on?”
He said the long term growth of the industry would be affected if it continues. He added: “The recording rate has increased by 300 per cent. People are tapping into their talents because of the recession. Some people can’t get an 8 am to 4 pm job, so they are picking up a guitar and making music.” He noted Minister of Arts and Multiculturalism Winston Peters had been doing a “great job,” but there was still more work to be done in the calypso arena. On a lighter note, he said people meet him and say, “What happen Ajala you stop singing? I respond: “Does a bird stop flying?”
Internet saves the day
Paul noted the Internet was saving the day for frustrated artistes who were not hearing their work on the radio. He urged them to avail themselves on that site. He said: “There is an emerging medium…Facebook and the social networking sites. A lot of artistes are using it to promote their stuff. A lot of people have computers and cell phones with the social media and they are playing songs they want to hear from their favourite artiste. They are searching for artistes they want to hear.” Paul said it should be used as a spinoff to get work out of the Carnival season.
“After Carnival everybody knows those same stations switch off to play urban popular music from the North. The avalanche of tunes are lost.” He appealed to the conglomerates and the business community to intervene and assist the artistes. Meanwhile, Sutherland has sensibly taken advantage of the Internet and launched his work there. “It was launched on 500 radio stations worldwide. DJs and programme directors have access to it.”
the comments on the Guardian website tell various stories…
The majority of these songs are geared towards the Carnival season so why should they be played throughout the year? Carnival is not the time for an interesting thought provoking song. Soca is not the only genre of local music. Machel may be many things, but he doesn’t have international recognition outside of his genre eg. Barbados’ Rihanna and the handful of Jamaican artistes.
Machel Montano is killing Soca as much as he is helping it. We have now built an industry around 1 person. Beyond the shores of the specific Caribbean islands that play Soca and a diaspora in a few metropolitan cities Soca is virtually unknown and not taken seriously.
Worst yet is the fact that Trinidad Soca performers seem to want to run before they can walk. All of them seem to be hussling based upon their current hit fame, charging silly prices and making unreasonable demands for Limos, Grey goose and massive traveling entourages when they should be focusing on building their careers and getting exposure. As a result, only the non-Trini names have really made it into mainstream and usually for 1 or 2 songs. e.g. Kevin Little, Rupee, Alison Hinds. All of the others including Machel Montano still talk of going mainstream as if it is illusive Vision 2020.
Sadly enough, people who make money in Trinidad in general seem to be extremely narrow minded, usually contented with their small empires usually spanning the Caribbean and that’s it. This mentality is quite prevalant in the Entertainment and Music industry. I don’t see this changing anytime soon. So until then, Soca performers will continue to starve or be happy with thousands and not millions both money and fans, and we will only be wowed at Carnival time with a handful of large shows and call it a Soca music industry.
Its sad that it has come to this I agree that in order for this to change it must be made mandatory.
Its a real spring board and those with the high jump in terms of more money to spend win…once I contacted a station they said 9000 per month for air play think about it that’s 1500 us per month for air play think how many blasted struggling artiste can pay it, after the heavy cost of production.
I have seen first hand how stations refuse to play your songs, one program director told me a week of air play once a day was enough free play for that song lol
These people have made a new meaning to the word Payola it now called compulsory to make it lol….Oh well its up to the youths to come and change that
and the crowning glory
Do like Iwer, start your own station
- Bunji Garlin and Fay-Ann opt out of SOCA Monarch (bandwagonist.wordpress.com)
- Machel & Kes on PRES Honour Roll (bandwagonist.wordpress.com)
- Machel Montano Nominated for Soul Train Award 2011 (bandwagonist.wordpress.com)
- Before They Were Stars with Macka Diamond (naisentertainment.wordpress.com)
- RedBull riddiMIX (bandwagonist.wordpress.com)
- Super Red 20 (bandwagonist.wordpress.com)
The Soul Train Music Awards for 2011, have nominated Machel Montano for the prestigious award for the category of Best Caribbean Performance with his hit single, “Bend Over”. One of Montano’s more popular songs for 2011, “Bend Over” has left an indelible mark on many fans and concertgoers due to the catchy rhythms, lyrics and most of all, their spectacular performance. At every show, all are left with their jaws open as Machel Montano and his dancer Brithany Dookie performs to this song. Everyone stops and stares, literally. In this category, along side Machel Montano, the other nominees are:
All nominees are top performing artists and worthy contenders in the Best Caribbean Performance category. Machel commented on his nomination, “ both myself and Team HD feel honored and delighted that “Bend Over” has been nominated as we know how much energy that is pumped into each time we perform, always keeping it fresh for each show and always keeping the audience mesmerized.” The Soul Train Music Awards honors the best in Black music and entertainment and the voting committee comprises of active professionals from the arena of radio programming, music retail and management and recording artists with records that have charted in designated music trade publications in the year prior to proceedings.
For interviews, photos, music and press kit contact manager, James Walton at firstname.lastname@example.org or (818)517-5958.
Story by – Rachel Hitlal
interesting to me is that Machel and Movado don’t have any official music videos of their songs!
- Machel in the LIVE Lounge (bandwagonist.wordpress.com)
- 2011 Soul Train Awards Nominees Unveiled; Kanye West, Chris Brown & Beyonce Lead The Way (hiphopwired.com)
- Chris Brown, Beyonce Lead Soul Train Award Nods (mtv.com)
- MadMen Productions are Creating Musical History with Island Pop (bandwagonist.wordpress.com)
- UPDATED: Soca Monarch Results – Trinidad’s Power & Groovy Champions for Carnival 2011 (carolinetaylor.info)
- Fantastic Friday in Trinidad: the Soca Monarch Special (carolinetaylor.info)
@kroikie @modeminho @dre7413 recorded their first show… a Caribbean/West Indian Technology related talk show/podcast series and are looking for a name… no prizes to be won but it would be nice of you to holla an appropriate name… by next Tuesday :/
good lord i know is LENT buh this fella eh serious… who tell me to click on this link to read what this man had to say.. granted I still waiting on official results… might get them tomorrow as the Prize Giving Ceremony is tonight at the Hyatt Regency… wait… I tort the BOY collect he cheque already…
Oh… allyuh wah know what i going on about… well here it is straight from the horse’s mouth…
“People from all over the world came in for the competition. Soca Monarch promoted T&T Carnival to the world…it was advertised to the world. A show of that quality and that magnitude cost a lot of money,” Munro maintained. “We have not confirmed the figures just yet… but our estimate is well over $19.5M.
two months on and accounts have yet to be finalized?
Shaking his head with a smile on his face, Munro made reference to the recent bid by Tobago to have the 2011 international, Miss World beauty pageant hosted on the island. “Look, these people is something else yes! I hear on a station a week ago, Tobago would be willing to host Miss World. I want the population to pay attention. Now mind you, I am in favour of it, but can you imagine the amount of money it would cost T&T to host a show of that stature? But nobody will say a thing, and that is a private organisation. Caribbean Prestige is a foundation—not an organisation,” explained Munro.
AHH YES… wasnt the original name Production or PROMOtion i forget!!! FOUNDATION my R@$$
“I want you to write this…because the public has to know how much this country benefits from Soca Monarch. “At the office we found out that all the hotels were booked with over 80,000 visitors, in for Carnival—majority of them attended the show, and if not, they watched it at home or where ever else they could have seen it. But they saw it. “Besides that, taxi drivers, caterers—everybody benefited financially from the event,” said Munro. He added that more than 500 security personnel with 120 dogs were employed for the event.
LOL… is this the same figure the GoRTT used… so everybody come for SOCA Monarch?!? if they were in hotels do you say they stayed at home? one thing tho… did the dogs have ear plugs while in that extremely loud environment?
“Thank God Machel allowed me to use the stage as is, because there was no time for a new set-up.”
“I am saying if you want Soca Monarch to remain in T&T, then you must pay attention to it, because too many countries want it and are fighting for it. I was totally disappointed with the Minister and his actions,” quipped Munro.
NOW HOLD UP you saying that it eh have SOCA Monarch anywhere else… well let them others have a GO… and let them FOOT the BILL too… ent yuh say that all d Appearance FEE and PRIZE Money was coming from the GoRTT ie MY POCKET
“I was inspired, after seeing Denise Belfon’s presentation, to give prizes next year for ‘best presentations.’ So, I am stating now the first prize winner will receive $100,000, the second $50,000 and the third prize for best presentation would receive $25,000 dollars,” vowed Munro.
INSPIRED by Denise Belfon’s presentation… like yuh eh read/See the thing Up Close and Personal… a competition within a competition… LAWD… so yuh could WIN 2 or 3 Prize den… iz bess i start to sing SOCA OUI… or get into PROMOTING/PRODUCING/FOUNDING
Amateur video by http://dancehall.mobi
Vybz Kartel lectures as a guest of the Department of Literatures in English and the Centre for Gender and Development Studies at the University of the West Indies. The topic — ‘Pretty Like a Colouring Book: My Life and My Art’. The venue — Undercroft of the Senate building at the University of the West Indies, Mona campus. When? March 10, 2011
- Vybz Kartel Speaks on His Skin Bleaching!!! (dabxblogger.com)
- Reggae Artist Vybz Kartel Bleaches Skin?!? (trudatblog.wordpress.com)
- “Dancehall Vybz Kartel Compares Skin Bleaching To Tanning + See his “New Image”!” and related posts (therundown.tv)
- Machel Montano HD – Advantage [view on youtube]
- Neil Iwer George aka The Boss – Come To Me [view on youtube]
- Bunji Garlin – Hold Ah Burn [view on youtube]
- Fay-Ann Lyons Alvarez – Consider it Done [view on youtube]
- Kes – Wotless [view on youtube]
- Benjai – Trini [view on youtube]
- Destra Garcia – Cool It Down [view on youtube]
- Blaxx – Tantie Woi
no points were announced… brief synopsis to come after i get some sleep… ting was real sticky…
after much thought i eh writing nuttin on SOCA Monarch… show was poorly produced by CNC3 and CPF… worse than Dimanche Gras… BOY hit too low under the belt… Bunji showed that even though he from the BUSH/Ghetto he doh need to stoop to that level… Fay Ann look real good in that Meiling Kit… read what Da Face had to say on it as well… think many of us commenters on the industry didnt really care about the competition results but really the aftermath… and it eh looking too bright to me… this rift/division that one entertainer has the habit of creating/initiating will not carry this industry forward… guess what… in 2010 the vibes wasnt as sticky… while you stood on the sidelines… so i could only hope that the GoRTT doh offer no Million dollar prizes again… let the show promoters fund their own _ish…
Director Sheldon Mendoza presents “Tattoo Farm” The Movie…. Starring Peter Ram with special appearances by Biggie Irie, Latesha Campbell and Phillip 7….also starring Nicole Arrindell.
SOCA monarch 2010 is officially the worst ever… that being said the winners are… you guessed it…
01 – shurwayne winchester – murdah – 58
02 – fayann lyons – start wining – 57
03 – rikki jai – barman – 56
04 – patrice roberts – Wuk It- 55
it was more or less along my personal results…
this is the followup to the DEMO that was posted… took out some added others… played some tracks too long others too short… some were out of phase but this is the final SOCA TRAKTOR Licence MIX that i will be attempting before Trinidad Carnival 2010 comes to an end next Tuesday night… hope you enjoy it…
take a listen
or download it…TRAKTOR Licence… 2010 #SOCA mix…
Track List: SOCA TRAKTOR Licence MIX
100.3MB – 70m42sec
|01||the Uncle Sam||Signal Di Bumper|
|02||Buffy||Buffy & Thick|
|03||Maximus Dan Feat. Mx Prime||Fallin’|
|04||Zeek feat. Konshens||Bubble It (remix)|
|05||Olatunji||So Ah Love It|
|06||Daryl Braxton||Lavway Riddim Instrumental|
|07||Super Jigga TC||The Tribute|
|08||Patrice Roberts||Wining Specialist|
|09||Nadia Batson||Yuh Really Wanna|
|12||Tian Winter||Gimme A Taste|
|14||Miss TC||Hot Sun & Riddim|
|15||Machel Montano feat. Serani||Hot Like Pepper|
|16||Machel Montano HD||Bumper To Fender (M.Williams ROADmix)|
|18||SUPER JIGGA TC & SHAL MARSHALL||WE IN DAT|
|19||5 Star Akil||Bumper|
|21||MadMen||Madd Frog Version|
|22||Problem Child||Gyal Wuk Up|
|24||Bunji Garlin||Rag Overload|
|25||Nadia Batson feat. Ms. Alysha||Doh Lie|
|26||Nadia Batson feat. Black Stalin||Trouble|
|27||FayAnn Lyons feat. 3 Canal & Bro. Resistance||Judgement Day|
|28||Mista Vybe||The Oil Pan Song|
|29||Bunji Garlin||Not Me|
|30||FayAnn Lyons||Start Wining|
|31||Machel Montano||Not Going Home|
|32||Farmer Nappy & Kerwin Du Bois||Pavement|
|33||Swappi||Mi Nah Go Play (M.Williams ROADmix)|
|35||MACHEL MONTANO & BUSY SIGNAL||WOIIEE GAL WOIIEE (DOCJES RMX)|
|37||Zuki & Tim Tim||Red Over|
|39||Skinny Fabulous feat. Machel Montano||Getting On|
|40||Kes the Band and Nadia Batson||Heaven (Razorshop ROADmix)|
|41||JW & Blaze||Palance (Shot Master J ROADmix)|
|42||Shal Marshall feat. Screws||Police (ROADmix)|
|43||Devon Mathews||Iron (ROADmix)|
|44||FayAnn Lyons||Iron & Steel (Scratch Master ROADmix)|
|45||Machel Montano||No Behaviour (ROADmix) Extended Version|
|46||3 Canal||Jam It|
|47||Blaxx||Zombie (Razorshop ROADmix)|
|49||Bunji Garlin||Brave (ROADmix)|
|50||FayAnn Lyons||True Lies (ROADmix)|